Privacy Policy

Last updated: 24 October 2025

This Privacy Policy explains how Commerce Group LTD, trading as Elastra, collects, uses, and protects your personal information when you visit our website, place an order, or otherwise interact with us.

We value your privacy and ensure that your data is handled securely and responsibly, in compliance with all applicable privacy laws, including the UK Data Protection Act, GDPR (where applicable), and equivalent regulations in the United States, Canada, Australia, and New Zealand.

1. Who We Are

Commerce Group LTD
Trading name: Elastra
Company number: 16803014
Address: 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom
Email: Support@tryelastra.com
Jurisdiction: England and Wales

Commerce Group LTD is the data controller responsible for managing your personal information.

2. Information We Collect

We collect personal data that you provide directly to us, as well as limited technical data automatically collected when you use our website.

We may collect the following types of information:

Contact details: name, address, email, phone number
Order and payment information: billing/shipping address, payment method, transaction details
Account details: login information and preferences
Communications: messages or emails you send to our support team
Website usage: IP address, browser data, device details, and site interactions
Marketing preferences: opt-ins or opt-outs for emails and advertising

We do not collect or store sensitive personal data.

3. How We Use Your Information

We use your personal information for legitimate business purposes, including:

Order processing and delivery
Customer service and support
Account creation and management
Marketing and promotional communication (with consent)
Website analytics and performance improvements
Compliance with tax and legal obligations
Fraud prevention and security

Your information will never be sold or shared for unrelated purposes.

4. Legal Bases for Processing

Depending on your location, we rely on one or more of the following legal bases:

Contractual necessity – to fulfil your purchase
Legal obligation – to comply with applicable regulations
Consent – for marketing or cookies
Legitimate interest – to protect against fraud and improve our website

5. Sharing Your Data

We share data only with trusted third parties essential to our operations:

Shopify – for website hosting and order management
Payment processors – to securely handle transactions
Logistics and fulfilment partners – to deliver your order
Marketing partners – including Meta (Facebook/Instagram) and Klaviyo
Analytics tools – such as Google Analytics for performance monitoring

All third-party partners process your data securely and only as instructed by Elastra.

6. International Data Transfers

Your data may be stored or processed in countries outside your home region, including the UK, EU, United States, Canada, or Australia.
Where international transfers occur, we ensure they are protected through Standard Contractual Clauses or equivalent safeguards.

7. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes described above:

Order and billing data: up to 7 years (for legal compliance)
Customer accounts: as long as your account remains active
Marketing data: until you unsubscribe

After these periods, your information is deleted or anonymised.

8. Data Security

We apply strong technical and organisational measures to safeguard your personal data from loss, misuse, or unauthorised access.
Access is restricted to trained personnel who need it for legitimate business functions.

9. Your Rights

Depending on your jurisdiction, you have rights to:

Access your personal data
Correct inaccurate information
Request deletion (“right to be forgotten”)
Restrict processing in certain cases
Object to direct marketing
Request data portability

You may exercise these rights at any time by emailing info@elastra.com.
We may ask for verification before processing your request.

10. Marketing Communications

We may occasionally contact you about new products, offers, or brand updates.
You can opt out anytime by using the unsubscribe link in our emails or contacting Support@tryelastra.com.
After unsubscribing, you’ll still receive important service messages about your orders or account.

11. Cookies and Tracking

We use cookies and similar technologies to:

Improve site functionality
Analyse site performance and usage
Personalise advertising and promotions

On your first visit, you’ll be given the option to accept or decline non-essential cookies.
You can change your cookie preferences anytime.

12. Questions or Complaints

If you have concerns about how we handle your data, please contact us first